A Guide To Luxury Fashion Advertising in China

International advertising can be a tricky business. Product positioning, shopping habits, demographics, legal policy, and many other aspects of advertising can vary greatly from what is found in the U.S., and cultural differences must be respected. There is one country in particular in which the market for luxury fashion is growing rapidly: China. This website is meant to provide insight into Chinese advertising and branding practices for any luxury fashion brands that may be planning on entering the Chinese market.